This truck most probably holds a World record for the amount of writing on the front of a fire engine! I don't know how long it takes to read everything, but it may just be long enough to distract other drivers and actually cause incremental road accidents.
Rob, the writing at the top of the windscreen indicates the District the fire truck is attached to, in this case "District of Jomtien." The writing on the front of the truck is the motto of the Thailand Fire Brigade, "Work to Protect and Support Emergency Services, " which I thought rather impressive.
Mate, when these guys come down the street you don't hang around to read what's on the front of their trucks. They are going like the clappers with everything flashing and screeching and loudspeakers screaming to "get out of the way" and blokes hanging off all over them!!
Added by Rob Johnson on 18 July 2012.