Brothers Al and Ed Leicher were former coachbuilders who manufactured Minnesota's finest luxury automobile through the middle teens. Later devoted the factory to heavy trucks and fire apparatus.
Offered a motor hearse in their catalog starting in 1915. Since total Luverne auto production through 1917 was only 300 vehicles, hearse output was fairly small, probably less than ten funeral vehicles built in total.
A history of Luverne states that soon after the Leichers built their first car in 1904, they began building a variety of special-order vehicles: sleeper cars, an aluminum-bodied race car and automobile hearses.
Most of Luverne's bodies were 100% wood and their beautiful 8-columned carved-sided hearses were no exception.
Changed name from Luverne Motor Truck to Luverne Fire Apparatus in the mid twenties.